RRBC: Hoptimus Prime Logo
Yeah… about this.
I was commissioned by the Rocky River Brewing Company to produce a logo for their new beer, the “Hoptimus Prime” India Pale Ale. I actually did a few versions for them, none of which they were crazy about, as they also wanted to fit an idyllic farm scene featuring a steam-powered locomotive passing over the Rocky River bridge while farmers gathered wheat in the fields.
Oh, and beer kettles. Don’t forget the beer kettles.
However, each logo I created suffered from the same tragic weakness: There is (apparently) a drastic juxtaposition of style when an early 1900′s American village is trampled by a 40-foot tall Japanese Hop-robot, and that juxtaposition is something that just can’t be overcome. They never did end up using it.
Upon careful examination, it looks like Hoptimus is giving someone the bird.